Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness and drive profitable actions.
Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.