About Digital Marketing

Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness and drive profitable actions.

Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.

Why to Learn Digital Marketing

The trend of marketing is changing. People are more using digital way to do a marketing rather than traditional one. Because compare to traditional marketing, digital marketing is cheaper and more effective ways to do a marketing and reach more potential customers which helps to expand the business. Digital marketing is one of the best fields at present as well as in the future.

According to the research, almost all the companies are using Digital marketing to grab more potential customers and build the brand value. Internet has become a part of many people’s lives and many are foregoing other traditional media for the internet. More and more people getting their information and other requirements online so it only makes sense for businesses to use internet as a marketing tool. The internet can be one of the most efficient and cheapest ways to promote your company and products.

Who Can Learn Digital Marketing?


If you are a Student or a Jobseeker, here comes a great opportunity to excel in the field of Digital Marketing. This field is growing enormously day by day and the chances of it becoming a stable career are prominent. Students with knowledge in digital marketing are capable of turning out into entrepreneurs building start-ups with new business ideas. Start a Job or start your own Online Business by mastering it!

Working Professionals

Any individual can learn this Digital Marketing who is having a passion or zeal to grow himself. Learning Digital Marketing can benefit more to Marketing Professionals, Sales professionals, Business development executives, and other experienced individuals in the marketing field. As we all know that traditional marketing strategies are no more working, so it is the right time to switch over the careers to the Digital Marketing Era.

Business Professionals

Business Professionals who want to attract more customers through online media and willing to expand their businesses digitally can learn this online marketing. Mastering digital marketing can provide a massive way for the business owners to earn money and generate profits at minimal efforts with higher ROI. Business professionals can run their businesses more efficiently with this knowledge, and it makes it much easier to earn profits.

Modules in Digital Marketing

Digital Marketing Overview

Digital Marketing

Digital marketing is the process of advertising products or services through digital channels such as search engines, websites, social media, email and mobile apps using a various digital medium like laptops, computers, mobile phones, tablets.

Website Overview

Website Designing

Web designing is the process of creating websites which is a group of individual webpages. Website design involves information architecture, website structure, user interface, navigation ergonomics, website layout, colours, fonts & imagery.


WordPress Training

WordPress is known as a blogging tool/software/platform, which helps in creating a website or a blog using this free software. But it requires a paid web hosting and a paid domain services to get total freedom of customization for its design.

Blogging Overview

Blog Marketing

Blogging is a way of sharing our knowledge or thoughts using text on a website/blog. The process of updating articles or text on a website/blog is also called Blogging. The people those who share their knowledge through his/her blog is called a blogger.

Google Adwords

Google Adwords

Google Adwords is also called as Pay Per Click, or Paid Search is a product developed by Google in helping people to advertise their products and services on online to reach more potential customers and improve their business activities.

Google Analytics

Google Analytics

Google Analytics is a tool to measure Web analytics, which is the collection, measurement (site visits, page views, bounce rates, traffic, etc..,),  analysis and reporting of web data for purposes of understanding and optimizing web usage.

Google Search Console

Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. It allows webmasters to check indexing status and optimize visibility of their websites.

Google Tag Manager

Tag Manager

Google Tag Manager is a Tag Management System that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website. GTM does the whole process of tagging much easier.

Search Engine Optimization Training

 SEO Marketing

SEO marketing is the process of making a web page easy to find. It is a practice of increasing the quantity and quality of traffic to a website through organic searches. SEO is all about helping our customers find out our business from our competitors.

Social Media Marketing Training

SMM Marketing

The process of promoting a business on different Social Media Channels in increasing brands popularity and its visibility to generate leads, create engagement, maintain a reputation and sell our services is called Social Media Marketing.

Content Marketing

Content Marketing

The process of promoting a brand, usually through a more oblique and subtle approach than that of traditional push advertising is called as Content Marketing. Content can be in different forms like text, images, videos, infographics, audios etc..,

Email Marketing

Email Marketing

Email marketing is a process of marketing or promoting a brand or product or service which you are providing to your customers or audiences through emails. Email campaigns can quickly increase sales, website visitors.

Google Remarketing

Google Remarketing

Google Adwords re-marketing is showing your ads to those people who already visited your websites or webpages. By doing re-marketing, you are just re-targeting your website visitors once again in promoting or selling your products or services.

Google Adsense

Google Adsense

Google AdSense is an advertising platform service started by Google. Advertisers pay to Google for advertising ads and publishers receives some amount of advertisers pay as a commission from Google for publishing advertisers ads.

Affiliate Marketing

Affiliate Marketing

Promoting and earning from other people’s products is called Affiliate Marketing. If you know someone else’s product successfully encourages and ensures that the consumer buys the product through your website, you get a percentage commission for this.

E-Commerce Marketing

E-commerce Marketing

The process of driving sales to online stores by raising awareness about a brand or product is E-Commerce Marketing. The different marketing strategies for eCommerce should be a combination of creating awareness, lead generation, nurturing leads.

Youtube Marketing

Youtube Marketing

The process of promoting your brand or product or services in a video format on the world’s first most popular video platform is Youtube Marketing. YouTube’s is the second most popular website and the second most popular search engine.

Influencer Marketing

Influencer Marketing

Influencers using their influence or presence on behalf of a brand to broadcast or promote a brand message for marketing purposes is Influencer marketing. It includes selling a product, creating brand awareness, advertising some services.

Video Marketing

Video Marketing

Video marketing used for aggregate from building customer compatibility, to improve a brand, services or products. Video Marketing can serve as a medium to promote customer endorsement, live-stream events and deliver viral content.

Mobile Marketing

Mobile Marketing

Mobile marketing is the art of marketing your business to appeal to mobile device users. It is a digital marketing strategy that is aimed at reaching your target audience on their mobile devices, via websites, email, push notifications, SMS, apps, etc..,

Frequently Asked Questions

Who can join this Digital Marketing Training course?

There is no eligibility criteria for this particular course. Anyone with basic computer knowledge and a thirst to rock the internet marketing world can enroll in this course. The training is specifically recommended for students, businessmen, working professionals, Entrepreneurs and marketing people who want to embark on a bright career.

What is the future scope of Digital marketing?

In this digital era, there is an increasing demand for professionals who are well-versed in internet marketing campaigns. Candidates have a huge scope in setting up their own consultancy, becoming freelancers or working on increasing online visibility for numerous enterprises and their clients.

Do you provide any certificate and training material?

Yes, we provide a course completion certificate on the successful completion of the training session. And also we provide access to our online portal and some hard copy notes of Digital marketing as training material.

How qualified is the faculty/trainers in your institute?

My Career Mitra always have finest and dedicated faculties who are well equipped with complete digital marketing stuff. Our team has professional faculties are well qualified with B.E/M.Tech/MBA’s who are able to impart the best education for every individual candidate at our institute.

Can I shift career from traditional to digital marketing?

Yes, Of course. In fact, more and more companies are looking for people who have experience in traditional marketing and have digital marketing knowledge.

Why should I learn from My Career Mitra?

My Career Mitra is a well-designed training institute with 80% practical’s and 20% theory. Unlike other training institutes, we are unique in our ethics and provide real-time projects for a live exposure to the current industry trends that provides better insight.

What about Placements and Internships?

Yes, We have tie ups with companies that hire for digital marketing positions and you can avail internship on stipend basis. The internship duration and process decision rests with the company authorities. Yes, we provide 100% placement assistance. SMEs and MNCs are adapting or shifting their current marketing methodologies to digital marketing due to its cost effective nature and ability to reach wider audiences for promotion.

What is the duration of Digital marketing courses?

We offer several courses belonging to the Internet marketing field. The training schedule is available in weekdays and weekends. Flexi batch and timings are also offered for the special need of students for their comfort learning. Our regular training course has a nominal duration of 50 to 60 days.

How different are you from other training institutes?

The topics would the same, more or less. The major difference we think we have is; Our knowledge delivery method. Our expert trainers have mentored many students and gave fulfilling careers to all of them. Our training is supported with active case studies and our trainer is an entrepreneur who highlights his experience while training. To support our job seekers, we have a dedicated resource which does research on placements and builds relationship with corporates that are in constant search for skilled digital marketers.

Will I become an expert when I complete these courses?

No. You cannot become an expert in a couple of months. The course will give you strong fundamentals on which you can build your expertise. But our courses will reduce the time for you to become an expert.

About Us

MyCareerMitra a training institution for Digital Marketing and Cyber Security Courses in Hyderabad

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